19.03.2026
In March 2026, the Silta group of companies took part in the XVI Conference of the Ukrainian Coatings Market COATIGS. Details in the news.
At the XVI Conference of the Ukrainian Coatings Market Coatings-UA 2026 https://coatings-ua.com/, the SILTA GROUP team presented an approach to developing the ELEMENT brand in this segment.
As of the end of 2025, ELEMENT is represented:
- in 4 national DIY chains
- in 42 retail outlets
- has a team of 70+ representatives
It is obvious that in modern retail, the customer's choice is not always determined by the product. The consultant and the quality of interaction at the point of sale play a decisive role.
Therefore, the focuses for 2026 are:
- assortment management;
- work with the shelf and product availability;
- staff upskilling;
- analysis of customer experience;
- investments in team development: mentoring, practical training and systematic adaptation of new employees.
In the dynamics of 2025, ELEMENT demonstrates stable growth even in conditions of market stagnation +22% growth in sales in DIY. In 2026, we plan to scale and create a managed model of brand development in retail, where all elements of the system work in harmony.
