Henkel acquired the Polish brands for washing and care of the house in the company of PZ Cussons

Henkel signed an agreement with a UK company PZ Cussons Plc, which specializes in consumer products, the acquisition of its Polish brands of washing and home care. The agreement deals primarily with detergent and rinse aid tissue of brand «E» and a few lesser known brands. Basically, they are common in Poland and partly in Russia and other countries of Central and Eastern Europe.

 

This acquisition is consistent with the global strategy of the company "Henkel" to further the development of its three lines of business and increases its position in the market of products for washing and home care in the region that shows strong growth.

 

This acquisition is consistent with the global strategy of the Henkel Company to further the development of its three lines of business and increases its position in the market of products for washing and home care in the region that shows strong growth. "This acquisition fits well into our existing business in the region of Central and Eastern Europe and strengthens our position in Poland and Russia, as these two countries are attractive for the Henkel emerging markets", - said Bruno Piacenza, Executive Vice President of Henkel, who is responsible for the business unit "detergents and cleaners".

"This acquisition increases the growth of our market position products for washing and home care in the region of Central and Eastern Europe", - says Gunter Tumzer, president of Henkel in Central and Eastern Europe.

In the 2012 fiscal year now acquired brands for washing and home care sales reached approximately 60 million euros. Agreement for the sale was signed February 20, 2013. The deal has yet to be tested by competition authorities and is expected that it will be closed in the third quarter of 2013.
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